May 3, 2019

Fashion Revolution Luxembourg - Be sustainable when it comes to clothes

The talk about sustainable fashion as opposed to fast fashion (what we experience in our days with the abundance of clothing stores each one with their own collection that you have to have) has amplified, so much so it created the need to celebrate it and in return the Fashion Revolution week was born. In Luxembourg they organised a lot of interesting events, all under the slogan "who made my clothes?". A valid question, but not sufficient.
Almost always when it comes to sustainable fashion, the talk about pricing follows, cause someone pays a price, either is you the buyer, or the manufacturer. That is why fast fashion is on a trend right now, because clothes have become a commodity, something you buy cheap and it is supposed to last you just one season. We live in the age when we follow trends more than our common sense and that, unfortunately, doesn't refer only to fashion. That is why we live with influencers, people capable of disseminating the information for you and giving you the results. We only consume what we see others consuming and long is gone the era in which everyone wanted to be unique, when women would innovate in the way they dressed, wanted to be different from their neighbour even wearing the same dress.

In this era when the abundance of clothes is on our threshold, talking about sustainability seems pointless, but still there is a conversation we should have. Here is what you can do to be a little more sustainable.

1. The most sustainable clothes are the ones you already have. Go to your wardrobe and instead of thinking "I have nothing to wear" or "what sparks joy", think "what I could do to the clothes I already have, so I could be unique". There are a lot of possibilities of revamping your wardrobe. Try patches, try dying your clothes, try customising what you already have.

2. Mend your clothes. When was the last time you stitched a button or patched your jeans or even shorten your jeans? Even in Luxembourg there are stores from where you could buy buttons if you haven't kept the extra ones that came with your clothes. You don't have to be a perfectionist, be an artist! Craft your clothes.

3. Learn to love your clothes. You know the wardrobe essentials, the white shirt, the little black dress, a decent skirt, some casual pants, there are even people who preach living with just 5 items of clothing, I'm not that drastic, but learn to love your wardrobe essentials. Mine are, the red blouse I bought in Dublin and I love it to bits, the pants that fit in that certain way I like, the blouse with blue stripes, the not so little black dress, which I love wearing. They are pieces that make me feel good wearing them, pieces attached to a certain memory.

4. Learn to smart shop. Go shopping for clothes when you really need something, or when some piece has become unwearable. The stores are strategically placed for you to go inside and never leave empty-handed. They all call your name, don't they? Well they don't, because you don't need them. This year yellow is trendy and the clothing stores are full of mustard yellow items. I can almost bet that you have at least one item of clothing that is mustard yellow. Find it and wear it. Shop inside your wardrobe if you want, discover forgotten, but loved items.

5. Invest in clothes. Another part of smart shopping is investing in clothes. Spend a little more on a piece of clothing, but buy something that would last at least two seasons. Create those essentials you can go to and you know you look good in them and feel comfortable. Instead of buying three t-shirts at a small price, buy one of a good quality. Buy good quality accessories, they should transition from one season to the next. Invest in that bag you always wanted.

6. Read the labels. Try buying natural fabrics, plastic is no longer fantastic, plus it makes you sweat. Most if not all the fast fashion stores have organic cotton, linen, wool or even hemp lines. Buy those! Even though they are a little more expensive, they are sustainable on the long run. You know my collection of Romanian blouses? Most of them are more then 50 years old and they lasted so long because they are made from natural fabrics.

7. Be unique, be you! Fashion is there for you to choose and adapt it to your style, to your needs, to your figure AND not the other way around. We talked about mustard yellow, but maybe you are white as snow, you will loose yourself in that yellow. Buy red, buy whatever makes you happy. You like flowers, but they are not trendy? Wear flowers. You will start your own trend and most definitely you will not be lost in the crowd of mustard yellow.

And that ladies are my two cents about sustainable fashion. As always I'll wait for you on Instagram @mademoiselle.ralu

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